As a marketing student, I find it interesting to look into communities. Here are a few highlights from a recent study about the African American market.

“‘African Americans Revealed’ shows us that the black community should never be referred to as one homogeneous population… We hope this report will help organizations better connect with an audience and intimately recognize all of its complexities.”
Matthew Barnhill, Senior VP of Corporate Research at BET NetworksAfrican Americans Revealed” study of more than 80,000 African-American …

Americans LOVE video so much that they watched 33.2 billion of them in December 2009.

Why do you think Americans watch so much video online?

Highlights from the comScore Video Metrix service stats include . . .

Videos averaged 4.1 minutes long and 86.5% of the total U.S. internet audience viewed online video.

Online Video Watchers Prefer Google Sites
40% on Google sites with 99% on YouTube
Other sites: Hulu, Microsoft sites, Fox Interactive Media, Yahoo! Sites

Google Dominates Unique Viewers, out of …

Three out of four marketing and PR workshops for IAPD IAPR went well: lots of space, time and room for conversation. When I saw the room for my Social Media Sampler presentation, I got a bit concerned. Fifteen minutes before I was set to start, it was already almost full. When the crowd started spilling out of the room, I offered to record my presentation for playback.

While the audience here is parks and recreations agencies, much of the information …

Who’s who on the Web?

Forbes recently released its fourth annual 25 top Web Celebs. To be a contender, you had to meet this criteria . . .

Each candidate was ranked in four areas: Web references as calculated by Google, traffic ranking of their home page as calculated by Alexa, TV/radio mentions and press clips compiled from Factiva, and number of followers on microblogging site Twitter. These four categories were totaled and weighted to produce a final score, then …

Adding another layer of personalization, LinkedIn now lets you present your profile in the order that best represents you and your profile.

Customizing your profile’s section ordering is quick and easy. You will notice that the headers of each of the sections on your “Edit Profile” page now have handles that can be dragged. To reorder a section, all you need to do is click and drag one of these section headers up or down the body of your profile. …

Looking to add some PR blogs to your reader? Check out this list.

Matthew Watson recently updated the World’s Top 100 PR blogs list. Here’s how Matthew came up with his list . . .

The list is by no means perfect since it only features blogs on the AdAge Power 150 with PR, Public Relations, Publicity or Flack in the title, and a few others that have been suggested to me by commenter’s. Although it’s just a bit of …

Today’s guest post comes from Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist who heads up Positive Response, an award-winning marketing firm based in Dublin, Ohio. We’re members of the same mastermind group. When I asked if anyone wanted to be a guest author, I was delighted to hear Ernest say “Yes!”

Lincoln, Mark Twain & Lightning: Choice Words On Word Choice
“Eighty-seven years ago our fathers brought forth on this continent a new nation….”
The Gettysburg Address

Chances are your …

I’ve been searching
So long
To find an answer
Now I know my life has meaning

Chicago

What if your search engine asked: Did you find every thing that you were looking for?
Of course, there’s no need to do that.

Why? We’re in constant search mode. Do you agree?

With 29 million searches – per minute in 2009, it’s no wonder the global search market grew by 46%. The annual total? 131 billion searches according to Comscore’s latest search report.

Where are you in your …

Want to know how marketers really feel about social media?

Check out these statistics from Alterian’s seventh annual social media marketing survey.

- 70% work with 3 or more suppliers to accommodate marketing services such as digital
marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc.
- 23% work with a “staggering” 7 or more suppliers
- 66% will invest in social media marketing, known as SMM
- 40% will shift more than 20% of their traditional marketing to SMM
- …