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Category: Direct Marketing

Gary Halbert | Best Copywriter Who Ever Lived

Posted on April 10, 2007

4.19.07  Update 

Here’s an excerpt from Gary Bencivenga’s tribute to Gary Halbert . . .

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4. Gary was original. His favorite saying, the one he lived by, was “Nothing is impossible for a person who refuses to listen to reason!” With that as his credo, he blazed many new marketing trails that the rest of us followed.

     What does this all mean to you? Let’s sum up. If you want to pay tribute to Gary and what he taught us…

  1. Share valuable news in your advertising and ezines. It commands readership and loyalty.
  2. Be interesting. You can’t bore people into buying.
  3. Get real. Let a human personality shine through your copy.
  4. Be original. But let that human voice be your own or your client’s, not the distinctive voice of Gary, or John Carlton, or Gene Schwartz, or anyone else.

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Original Post 

Opened an email this morning with a link to this announcement by John Reese about Gary Halbert’s passing.

He’s the copywriter behind the famous “Coat of Arms” sales letter. Often referred to as “The Prince of Print,” Halbert outlined his accomplishments in a letter called “modesty personified.”

Here’s the intro . . .

“I believe I am the best copywriter who ever lived.

Maybe, since you read my newsletter, you too already believe that. Even if you don’t, I think you will change your mind after you read this message.

Here is why.

Much of the direct response advertising I have created is so good it is part of history. My work has been printed in dozens (maybe hundreds) of books. I believe people will still be reading and studying my work 200 years from now. No other copywriter on earth has “winners” that are equal to mine. For example, I once wrote two letters for which I was paid…

$5,250,000!

You read it right. That’s five million, two hundred and fifty thousand dollars. For just two letters. Do you know of any other copywriter who can match that? I don’t think so.”

Read the entire letter at http://www.thegaryhalbertletter.com/newsletters/2006/modesty_personified.htm

Mr. Halbert left a great legacy as a talented, innovative and generous writer – sharing his writing samples online.

Read his work at The Gary Halbert Letter.

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0 Comments - Posted in Blogging, Direct Marketing

Invitation: Free Ezine Subscription | Marketing Tips | PR Advice | Bonus Offers

Posted on April 5, 2007

I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away free information whenever I want. Like today’s guide, which is packed with links, ideas and resources. Want to join my herd? Sign up for a free MTN Ezine subscription and get marketing tips, PR advice, special bonus offers and videos all aimed directly at growing your business quickly, profitably and in creative directions.

1 Comment - Posted in Blogging, Direct Marketing, Internet Marketing, PR, Press Releases, Publicity, Seminars, SEO, Social Media, Speaking, Teleseminars Tagged with: , , , , , , , , , , , , , ,

Getting Lucky with Google AdWords | PR Keywords

Posted on March 22, 2007

This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com.

Perry Marshall’s Ultimate Guide to Google AdWords is a must-read and a must-follow guide that tells you “how to access 100 million people in 10 minutes.” I’ve read the entire book, some sections three and four times – and you should, too.

In the midst of split-testing my Google AdWords campaigns, I came up with an alternative approach: the luck factor. Before I get into how the play the “I Feel Lucky” game, let’s talk about public relations and how the keywords your prospects use to find you on the Internet fits into your publicity plan.

Keywords drive searches that route traffic that converts to sales. So, having the proper keyword selection is critical to setting up your sales process path. From a public relations perspective, proper keyword alignment [your words match up with your company/product and your prospects' searches] clears your traffic path and removes the noise from your messages. But, finding the right match takes time and testing, testing, testing.

My early results show I was using keywords that a) got 0 traffic even though they sounded good or b) were out of my bidding range. I did find a few keywords that have what I like to call “open room” – the bid price is low and competition is nil.

But, rather than rely solely on the Google Keyword Tool, I decided to come up with a new approach to keyword research based on Google’s “I’m Feeling Lucky™” search option. Here’s how to get lucky.

Go to Google’s home page – you know, the one that’s mostly blank. Enter your search term of choice and hit “I’m Feeling Lucky™” instead of “Google Search.” Then, see what comes up and go where your intuitive search takes you.

Here’s how Google describes this feature:

“The “I’m Feeling Lucky™” button takes you directly to the first web page Google returned for your query. You will not see the other search results at all. An “I’m Feeling Lucky” search means you spend less time searching for web pages and more time looking at them.”

Type in “press releases” and you’ll immediately be taken to Wikipedia’s “news release” page with all kinds of key word ideas. “March Madness” goes to the NCAA. Enter “multimedia marketing expert” and yours truly’s speaking page pops right up.

Play “I Feel Lucky” a few times to see who’s leading the pack. When you get to these sites, note page titles, headings, anchor text links and subjects.

Make a list of terms or phrases you like and then check into Google’s Keyword Tool to check keyword search volume, cost and ad position estimates, search volume trends and possible negative keywords.

Want to take the game to the next level? Type in “I’m Feeling Lucky™,” click the “I’m Feeling Lucky™” button and you’ll find yourself staring at Google Help: Search Features.

If you’re really serious about success, start off on the right keyword track with Perry Marshall’s “5 Days to Success with Google AdWords™” and start bidding!

Try it and see how lucky you can get.

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About this article’s author . . . An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

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Affiliate marketing for churches – how to monetize partnerships

Posted on December 16, 2006

Church Marketing Sucks, the place to go to check into what’s happening [and not happening] in church marketing, comments on messaging to the pews in a post called, “Your church sponsored by Crest White Strips.”

Presenting statistics that support selective strategic partnerships, it’s an overall look into how businesses, political parties and ad agencies are promoting from or on the church platform. The post references an article by Knowledge @ Wharton called Product Placement in the Pews? Microtargeting Meets Megachurches.

Megachurches are onto something – raising money by promoting products. While it’s difficult for me to imagine my church setting up a Chrysler expo in our adjacent parking lot, I can see the benefits selective affiliate marketing brings churches.

As one top affiliate marketing expert once explained to me, “Affiliate marketing is not selling, it’s recommending products or services you believe in.” Often, I lead people to resources they wouldn’t have found without me. They’re free to delete my affiliate link [and commission] at the end of the URL and buy direct from the vendor, if they prefer.

We recommend that our business clients find a match with a non-profit whose mission matches theirs. Then we build communication tools for the business to share with the non-profit to help them co-promote an event or a campaign to maximize visability and fundraising potential.

As a marketer, I love the idea of connecting funds to missions. As a church member, I’m conscious of the competition for messages: mission, prayer, ministry, meeting, outreach giving, stewardship, service, youth, suppers, festivals, etc.

Here’s an affiliate marketing idea to test out . . .

Church members who own businesses can start their own version of affiliate marketing by rewarding referrals with a donation to their church and then expand the offer to other churches within the community.

And one more that takes only a click . . .

GoodSearch pays organizations for every search from their members. At a penny per search with 500 members searching 5 times per day, that’s $750 extra per month – certainly worth testing out. Who says donations can only come in through pledges and the offering plate?

Share your ideas on how churches can set up affiliate income streams . . .

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Contact Barbara about advertising, a creative project or a speaking opportunity.

2 Comments - Posted in Direct Marketing, Internet Marketing Tagged with: , , ,

Teleseminar Secrets::Discount Code for Alex Mandossian’s Preview Call

Posted on December 1, 2006

Save $79 on the Teleseminar Secrets preview call now.

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To claim your $79 discount and register at the lowest fee, click this link now: http://www.teleseminar-secrets-revealed.com

After taking Alex Mandossian’s Teleseminar Secrets a year ago, one of my goals was to meet Alex in person and thank him.

Barbara_rozgonyi_and_alex_mandossian_la__1 That’s me with Alex at his and Armand Morin’s Customer Appreciation Seminar in June. During the course Alex encourages you to set up your first teleseminar and compete in a contest, which I did.

Thanks to Jenny Hamby for talking me into taking Teleseminar Secrets last year.

Alex opens Teleseminar Secrets enrollment once a year with a preview call. As an affiliate, I just made arrangements to give you special access to the call.

During this tele-training, my colleague Alex Mandossian will reveal his teleseminar secrets that converted his annual income in 2001 into a hourly income in 2006!

In just 90 minutes, you’ll discover: ->> 8 advantages whenever you conduct teleseminars so you too can win more sales at the speed of sound ->> 7 embarrassing mistakes most telemarketers make DURING their teleseminars and how you can avoid them ->> 9 common mistakes most telemarketers make BEFORE teleseminars and how to easily side-step them forever ->> Alex’s 7-Step Plan to quickly triple your passive income as an “Tele-Interviewer” of industry leaders ->> 4 closely-guarded teleseminar Case Studies that generated 6-figure profits with little human effort ->> 5 core attributes to find low-cost reliable vendors for sales copy, winning website designs and much more! ->> 11 sneaky low-cost secrets so you will repeatedly and automatically build your own highly responsive online list(s) from scratch!

And much, much, much more!! Your VIP Discount Code is: AM3964 To claim your $79 discount and register at the lowest fee, click this link now: http://www.teleseminar-secrets-revealed.com

Listen to our Marketing Transformations teleseminar . . .

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